Merchant Services Brokers

Half Truth # 5

The “Don't Ask & Don't Tell” Scam

If you are a business owner you MUST understand this HALF TRUTH and do everything in your power to avoid being sucked into the ignorance that is at the source of this growing problem. Most of us know the difference between a credit card and a debit card. Most of us think our credit card terminals should know that also. However, many people do not realize that unless your customer uses their debit card with a PIN NUMBER you are most likely not going to get the best rate you can. You would think this one should be against the law. The fact is, business owners are often so busy that they do not read either instructions or directions, thus leaving themselves vulnerable to the very tactics that depend on ignorance to work. The merchant company does not have to tell this to the business owner, and if the owner never asks this little scam can add up to lot's of money over time.

The Cure #5

The All Cards On The Table Solution

You might ask how these rip offs can go one when millions of people use credit cards. The answer is simple. Most new business owners know little about the ins and outs of running a business. That's why such a high percentage of them fail annually. Phil Herrington “The Credit Card Guy” wants to see these numbers change. If more people approached business with the same philosophy I aspire to we would see more success. At the heart of our values is the commitment to put all our cards on the table. We not only give honest answers to all the questions our business owners bring to us, we go out of our way to INSTRUCT and to MENTOR each owner so that they are better prepared for the realities of the business world. This includes things like how to get the most out of debit cards. That's the motive behind this book. I know that we could use some of the tactics to add a few more dollars to our pockets. However, there is something more important in life than just money. I get a great deal of satisfaction from helping others succeed.