Thursday, September 3, 2009

HALF TRUTH # 1The "Promise of a new LOWER RATE"

HALF TRUTH # 1 - "The Promise of a new LOWER RATE"

Weather you just starting out or have been around for a while Merchant Services Brokers is the right fit for you....with our customized programs. 99% of the time we will save YOU 30% - 50% on your merchant fees.

This is the most popular, yet seldom caught HALF TRUTH. It's also the number one question that business owners ask when looking for a new merchant service company. What is your discount rate? Often, if a company can answer with the lowest number they get the sale. What the business owner does not realize is that hidden behind that fantastic rate, the one you are now bragging about to your friends, is an unknown tactic that's about to bite you in the wallet over and over again. I know, I know, you are about to say, "If they promise you a rate in writing they have to stand by that rate, or it's against the law." And you are right. However, the way they legally do this is to wait for Banks to move first and then they are no longer bound. For example, did you know that Visa, Master Card and all the others execute a rate increase between one and three times a year? When this happens your merchant service company uses this unfortunate occasion to pad their own bank accounts. Not only do they pass this mandatory increase on to you, they conveniently add a little increase for themselves, and this is all perfectly legal.

For Example: Let's say your rate is 1.95% when you start. Then, sometime shortly after this Visa applies a Global Rate Increase of.03%. Your rate would automatically go up to 1.98%. But the majority of merchant card companies use this as an opportunity to simultaneously add an increase of their own. Let's just say they add the same .03%. Now your rate, which started at 1.95%, has shot up to 2.01%. That may not sound like a lot, but over a year's time it can quickly add up to hundreds or even thousands of dollars depending on the size of the merchant account.

Here is a fact that ought to help you understand how these merchant card companies can get away with this systematic rip off. Whenever we are asked to give a business owner a quote for new service we always ask them to give us their past three or four months of merchant history to evaluate. We obviously cannot do this with a brand new business, but with an existing one this helps us to give a comparable quote that is based on their processing history. We are frequently shocked to find many merchants who have never opened their processing account statements. One of the reasons why they don't open their statements is because they trust that the merchant service company is going to honor their word and not increase their rates and fees! When we ask about this another reason we frequently hear is that they are too busy and all they care about is the money that goes into their bank. They focus on the bank and not that little bandit that lurks just outside the bank, the one that's quietly scamming thousands... and that's a big mistake, one we hope you will not make yourself.

No worries we have a Cure for you....

Solution #1 The "Pass Through" Solution:

At Merchant Services Brokers we have a great solutions for this HALF TRUTH, it is a little thing called the WHOLE truth. First, we not do play the rate game at all. Instead we offer something that is much more valuable to every business owner. We guarantee that once we set your rate we will not increase that rate BEYOND that of Visa, Master Card or the others. We call this the "pass through guarantee". Instead of padding our rates we open the gates and we refuse to be led only by greed. Don't misunderstand us here. We are not saying that money is not important to us. Not at all. In fact, we believe that our philosophy of business is so appreciated by other business owners that we make more money than many of our competitors. The reason for this can be found in a very simple principle: "Give and it will be given back to you, in greater measure." Instead of seeking a business relationship that lasts only up to the moment you discover our rip off techniques, we are seeking a LIFETIME CUSTOMER. Very few people leave our company. They can't afford to. We honestly do not know of a single merchant service company that has a TOTAL package that can beat our rates. That's why we call ourselves Merchant Services Brokers. If we can make an honest profit and keep you as a customer for life we will, in the end, make more money through volume than we would by having fewer customers who we are gouging and pissed off at us. If you are a business owner we believe that your business could benefit by adopting this principle as your own.

Well thank you for time the time,

And thanks for considering me as your Merchant Broker. My true heart is for your business to be a success and I want to come along side you and help you grow even if you choose another processor I will be happy to answer any questions you might have.


Phil Herrington
"The Credit Card Guy"
Local 316-409-1128
1-877-500-PHIL (7445)
Merchant Services Brokers

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